There are only 2 types of marketing.
1. Direct response
2. Image portraying/Branding
Direct response is when your goal as a marketer is to make a person who is exposed to a message act upon that message in the desired for you way – buy, call, sign up, vote, like, comment, etc. Continue reading The 2 Types Of Marketing
Narrowing down things to their core is really useful strategy to figure out and embrace the basics of anything.
Often we focus too much on the details that we forget the fundamentals.
That’s why I’m writing this article because it focuses on the fundamentals of marketing. With so much information about different hacks and strategies we can get overwhelmed and we forget the fundamental pillars of great marketing.
Remember, no matter how pretty your house is, if it’s not laid down appropriately on the ground it will ultimately fall.
The 3 pillars of great marketing are… Continue reading 3 Pillars Of Great Marketing
You can have 1000 excuses why your conversions such, in other words why people don’t buy from you (assuming that you are selling something), but in fact we can easily narrow them down to 3 main reasons for that to happen.
Any other reason that you may point out is related to those 3 and it doesn’t really matter which business you are in, same principles apply all the time. Continue reading 3 Main Reasons Why People Won’t Buy From You
“Information is the most valuable commodity in the world” – quote from the movie “Wall Street” (1987). (probably the original author of the quote is different) … But anyway, I couldn’t agree more.
Information controls our lives. The information we have ultimately controls all our actions directly or indirectly. All the decisions we make that ultimate shape and determine our reality are made based on the information that we posses and use in any given moment.
If you are in the info marketing business however, selling information is not the easiest task in the world. Continue reading How To Sell Information
The words “amateur” and “idiotic” are probably more relevant than the word “newbie” but lets keep the title of this article start-up friendly… Sort of…
Technology startups fail more often than any other businesses despite the fact that their founders have higher IQs on paper.
I believe it’s because of absence of business knowledge and bad marketing is big part of that. Continue reading 3 Newbie Marketing Mistakes That Most Early Stage Start-ups Make
In sales all that matters is to make a sale. And in 1 minute you will have a fundamental blueprint for selling anything, just keep reading…
Yeah, I know it sounds like I’m offering some magic pill, but I’m not. In fact this info is so basic that no one really pays attention to them anymore. Marketers are so obsessed to use all kind of tweaks, tricks and gimmicks (<–read my prev post) resulting in too much testing, work and headache unless they quit earlier.