In sales all that matters is to make a sale. And in 1 minute you will have a fundamental blueprint for selling anything, just keep reading…
Yeah, I know it sounds like I’m offering some magic pill, but I’m not. In fact this info is so basic that no one really pays attention to them anymore. Marketers are so obsessed to use all kind of tweaks, tricks and gimmicks (<–read my prev post) resulting in too much testing, work and headache unless they quit earlier.
It’s tough. This is what happens when you forget about the core, about why would someone buy anything from you.
So here is the simplified blueprint:
1. You either start with a market or start with a product.
Basically you either want to sell something to a specific group of people or you already have something that you need to find buyers for.
As a general rule it’s easier to start with the market. This way you have the advantage to “pick your battle” and then you have to figure out what product to sell and how to sell it.
When you already have a product and you have to figure out what is your market and how to sell it.
2. Identify your target customers’ wants and real needs
Real needs and wants are not always the same thing. Ask yourself “why would anyone want this?” or better “what value does he/she see in buying this?”. Don’t be lousy with the answers, dig deep. Can you offer something that will satisfy them?
3. Make a great offer
Great offer doesn’t always mean better price. It means, given the current circumstances (competitors, level of desire, perceived value, etc), to make an offer that is very hard to refuse.
Here is the place to use all your tricks up your sleeves.
4. Get the money and deliver
A deal is never done until price is paid and products are delivered. Don’t be afraid to call for the action.
That’s it. Of course, it’s a very simplified version but these are the fundamentals. They apply in anything you are selling.
My observations are that most marketers focus mainly on steps 3 and 4 when they usually get all wrong in steps 1 and 2.
All fundamentals of the blueprint matter. That’s the core of selling.