Over the years I’ve worked with a lot of independent online contractors (or freelancers) on many different projects.
And I can tell you that if you don’t know how to hire people online and then how to work with them remotely, you will have a lot of problems.
You will end up spending a lot more money than needed, you will have delayed projects and you will be very mad.
Follow the basic rules in this article and you will reduce all that trouble significantly.
Read this short article and you will know how to do a basic quick competitive web research.
It’s for internet based businesses only, even though some of the things can be used for the market research needs of traditional companies.
It’s common, reading too many business, marketing, management, productivity, self help or personal development books can fuck you up. These are the books that the aspiring managers, entrepreneurs, marketers and others read.
Now, I’m not against reading those books. Not reading at all and not willing to learn is just ignorant. There is absolutely no need to reinvent the wheel every time and that’s what those who don’t seek any information rely on. Continue reading How Reading Too Many Books Can F*** You Up→
This is a checklist of what other people’s resources can be used as a leverage when the business owner or the entrepreneur doesn’t have enough of them. (And you never have enough, so it’s always worth it)
Lack of resources in most cases is a lame excuse because you can always use someone else’s.
There are only 2 types of marketing.
1. Direct response
2. Image portraying/Branding
Direct response is when your goal as a marketer is to make a person who is exposed to a message act upon that message in the desired for you way – buy, call, sign up, vote, like, comment, etc. Continue reading The 2 Types Of Marketing→
Businesses are run by individuals. Therefor the type of the individuals who run any particular business play significant role whether the whole venture will work out or not.
If you are in business with the wrong type of people, your odds of “making it” will decrease dramatically. Even worse if you are currently a person who falls in to one or more of the negative types.
Narrowing down things to their core is really useful strategy to figure out and embrace the basics of anything.
Often we focus too much on the details that we forget the fundamentals.
That’s why I’m writing this article because it focuses on the fundamentals of marketing. With so much information about different hacks and strategies we can get overwhelmed and we forget the fundamental pillars of great marketing.
Remember, no matter how pretty your house is, if it’s not laid down appropriately on the ground it will ultimately fall.
You can have 1000 excuses why your conversions such, in other words why people don’t buy from you (assuming that you are selling something), but in fact we can easily narrow them down to 3 main reasons for that to happen.
Everyone likes the 4-hour workweek. It’s possible in theory but why bother with it when you can work 104 hours a week. That’s how the real business is done.
The cold hard reality is that when you are building a business it’s not just hard but it’s also wrong and irresponsible to not be obsessed by it. So if you are just working 4 hours and you are wasting most of your time you are not productive. Continue reading The 104-Hour Workweek→